Viewers left baffled at mind-bending Nissan ad as desert sand spills out of Dubai highway billboard

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Holly Bishop Tuesday 03 February 2026 20:32 GMT

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Close popoverViewers left baffled at mind-bending Nissan ad as desert sand spills out of Dubai highway billboard

A CGI advert featuring a 3D highway billboard in Dubai has left internet viewers baffled.

The campaign from Nissan Middle East sees their Patrol model appearing to drive through a desert and then out of the billboard and onto the road, as sand pours onto the highway.

The advert - meant to look like it was filmed from the perspective of a driver on the road - is computer-generated, but has gone viral for its mind-bending photorealism.

“I’m confused,” said one dumbfounded user after watching the ad, whilst another simply said: “What?”.

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